For over four years, the Marvel Cinematic Universe was prohibited in China, but in November, The Marvels will make an appearance in conjunction with a number of Chinese holidays.
The Marvels will be released in China, and the film will likely receive significant holiday promotion.
The Marvels, which will have its world premiere amid two Chinese holiday festivities, and all other recent movies from the superhero juggernaut have been permitted in China this year after previously being unofficially prohibited for nearly four years. This comes after the February and May releases in China of Black Panther: Wakanda Forever, Ant-Man and the Wasp: Quantumania, and Guardians of the Galaxy: Vol. 3.
This week brought the announcement of The Marvels’ release, and preparations for the movie’s advertising have already started. In order to attract potential viewers, which has been lacking from previous MCU films’ Chinese debuts, this prior promotion is crucial. The Marvels will not only be advertised beforehand, but also during the Mid-Autumn Festival and Golden Week, two major Chinese festivals.
Many Chinese people travel across the nation during Golden Day Week to visit friends and family, go on vacation, or engage in some serious shopping and sightseeing. It is a yearly national holiday, and everyone has the entire week off to do whatever they choose, including government employees. Millions of people will view the posters, trailers, and other advertising materials as The Marvels begins its promotional campaign at this time. From September 29 through October 6, Golden Day/Week will be observed.
This year’s Mid-Autumn, Mooncake, or Moon Festival falls during Golden Day Week, giving Chinese people two reasons to celebrate. The Mid-Autumn Festival was traditionally held to commemorate the completion of the fall harvest and express appreciation to the gods and moon goddess in particular for a bountiful harvest. According to rumors, the Bund Financial Center will host a “Power of Marvel” campaign during the event in Shanghai. This will give viewers just over a month to arrange to attend the movie in Chinese theaters.
The Marvels brings Monica Rambeau, Ms. Marvel, and Captain Marvel together.
Brie Larson plays Carol Danvers in The Marvels, Iman Vellani plays Ms. Marvel, Teyonah Parris plays Monica Rambeau, and Park Seo-Joon plays Yan D’Aladna. The movie will depict the fallout from Danvers’ dealings with Kree in the last movie as well as a wormhole mishap where relationships between a trio of superheroes begin to take shape.
The Marvels will open in Chinese theaters on November 10—the same day as it does in North America.
Source: Dateline
FAQ
Is it true that The Marvels are returning to the MCU for the holidays after being banned in China?
No, the information is incorrect. As of the latest update, there is no evidence to suggest that The Marvels have been banned in China. In fact, Marvel Studios has been actively expanding its global audience, and any claims of a ban should be treated as misinformation.
Where did the misinformation about The Marvels being banned in China originate?
The misinformation about The Marvels being banned in China might stem from unverified sources or misunderstandings. It’s crucial to rely on official statements from Marvel Studios, reputable news outlets, or entertainment industry updates for accurate information.
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